WEDNESDAY AM AND ITS FREEEEZING!

Or its not depending on your perspective of freezing and of course, where you live.

Is it freezing on the slopes in France? If you are buck naked, yes, if you are fully kitted out in the typical ski/snow boarding garb, then probably not.

Where the hell am I going with this? I’m not sure, just rambling you fool I hear you cry!

It’s about opinions or as my 5yr old says ‘onions’.

Noel Gallagher is never one to be backward in coming forward and he is now gobbing off about Ed Sheeran, how the state of the music industry is so middle class that the likes of a ginger bloke and his guitar can sell out Wembley Stadium 3 nights in a row.

He has a point, not that ginger blokes with a guitar shouldn’t be selling out Wembley, but it’s middle class kids/adults funding the demand. Ed is safe, like the White Ladders bloke, Phil Collins, Mickey Bubbles. Good performers, talented performers, but where is the punk? Where is the fuck you balls out have some of that you fuckers I’ll play what I want join the revolution or piss off brigade?

Over the last 20-30 years the shock rock has been slowly killed off, the Brits was once an institution for fuck ups, terrible presenters, great performances, piss takers pissed up. Now? It’s that idiot Corden leading a tele prompting ‘slick’ and professional presentation. Oh no! Adele stuck her finger up at the suits! The only rock ‘n roll danger in years.

Where has it all gone wrong? Is it so ‘brand’ cool it’s no longer cool? Is it the fault of social media that you can be here and gone in seconds? No. It’s not. Social Media provides a great platform for everyone to have an opinion (ahem like moi) but it should be used to enhance a band/film generate a swell of demand and unity.

The problem is years ago if you heard about a band, you could only hear them on the radio or go into a record store and search them out. Read about them in the papers and then maybe get off your arse and actually check them out! This created a loyal army of fans plus inspired future rockers like Noel Gallagher/Ian Brown/Dave Grohl/David Bowie and so on.

Everything is on tap, you can digest and throw away information as easily as breathing. You missed a tv show – you tube it. You want to hear the latest music thing – go on spotify/itunes have a free listen before you buy.

The record industry is missing a trick, go old school, build a mystique about an artist that doesn’t give a fuck, facilitate their growing army of fans by making them have to earn it. Don’t release on social media unless its massively cryptic about small venue gigs, release stories about them in the red tops only, get them to buy into the no social media act. Get them on tv at some point get them to swear, get them banned – GO OLD SCHOOL ROCK!

I bet you that the bigger following and demand for the band the industry/commercial suits will be falling over themselves to get involved but they will be way down the queue behind the army of fans who will fee like they own the band and will decide their fate who they want to listen to and when.

Release everything on vinyl only, force the fans to have to hunt the music down – make it matter, music matters.

What are your onions?

RPOS x